The decentralization of users against the internet of celebrities

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The internet of celebrities

Now in the world wide web, especially consumer generated media, some famous or popular users oligopolize the audience. I suppose this trend is called the internet of celebrities.

VALU [1] is a symbolic website of the internet if celebrities. VALU is the system which monetizes the fame or popularity of the celebrities. It is known that Okada Yuka [2] bought her cryptocurrency back for leaving VALU. NILU [3], a parody website of VALU, is also serves the virtual currency of the internet celebrities, such as Nullkal, Yuki Hiroshi and Takahashi Chokudai. NILU brings so called a visualization of the vanity of the internet celebrities.

The applications of the internet sometimes are imagined as a telephone or a television [4, 5]. CGM is not a telephone nor a television by nature, it tends to be accepted as a telephone or a television however. How about LINE or Twitter? LINE is just an interneted telephone. Twitter is consumer generated media by design, but many users in Twitter communicate in small groups.

CGM is also may become just a television. Major contents are tend to official, which are made by the huge capital and human resources. More often, pirate or copyright violating contents occupy the consumer generated media.

The internet celebrities also bring the televisionization of consumer generated media. Internet celebrities are also called alpha bloggers, alpha twitterers and youtubers. Many internet celebrities are already famous outside the internet, especially the television.

Mastodon and its celebritized nature

Now, Mastodon is an internet of celebrities? There seems to be no alpha mastodoner nor the huge user in Mastodon. The number of the users of Mastodon is not so huge to attract the internet celebrities.

On the other hand, sometimes the presence of the alpha mastodoners is suggested. Gusukuma [6] suggests that: Mastodon is a small evaluation economy society in which some famous users oligopolize the evaluation. This is accurately the internet of celebrities.

Hakaba Hitiyo [7] also said that: In the post-april Mastodon, the administrator of the instance have to be famous in the internet. Some Mastodon instances realize this statement. Mastodon is not an internet of celebrities accurately, there are some mini-celebrities in Mastodon.

Fairness of the design of websites

Anyway, to destroy the internet of celebrities, and to realize the decentralization of users, we have to feature the small instances or users. Now, I suppose the term fairness and unfairness. Fairness, in this book which means to support the decentralization. Also unfairness means to support the origarchy.


[1] VALU,

[2] Okada Yuka,「VALU」やめました やめるのは、とても大変でした,

[3] Mito Memel, NILU,

[4] Jakob Nielsen, The Telephone is the Best Metaphor for the Web,

[5] Jakob Nielsen, Webにぴったりのメタファーは電話,

[6] Gusukuma, ナナチ,

[7] Hakaba Hitoyo, 対膣煽り マストドンと分散SNSの熱狂と苦悩,